How it all started
Watch how 50 000 people cleaned-up Estonia
http://www.youtube.com/watch?
In May 2008 a massive country-wide clean-up day took place, bringing together more than 50 000 volunteers to clean-up illegal waste from all over the Estonian countryside. This extraordinary project helped to change the waste department system as well as public perspectives on the environment and the possibilities for civic action.
Last year, 650 active people got involved to plan and make that day happen. The initiators caught wind of its success and called a new project to life – My Estonia.